Innovation meets nature in soft plastics

Hemp-infused baits developed by avid fishermen for longer lasting scent, higher contrast, and most importantly, more fish!

See what we dreamt up ↗

Lasting Scent

Naturally scented baits designed to last longer in any body of water.

How We’ve Innovated

High Visibility

Unique light-reflective properties for unparalleled visibility underwater.

Science-Based

Angler proven to attract bass. Engineered to be effective, reliable, and long lasting.

Natural Scent

Our bait features natural scent,
pigment, and infusion.

Retail-Ready

GS1-compliant barcodes integrated for seamless POS system.

It all started on a creek in the middle of nowhere.

As kids we used to sneak off to “Johnny Creek”, our secret fishing spot that may or may not have been trespassing. But that’s where our namesake comes from and where we imagined what our favorite baits would do. Now we’ve created those baits!

Not your old boring soft plastics! The thought behind these baits and craftsmanship really shines when I catch fish after fish on the same bait! Couldn't recommend them enough.

Anthony - Pennsylvania

Our baits work, just ask these folks.

I've recently been using some of the new #johnnycreekcustombaits soft plastics with great results! Very unique colors and incredible scent! Definitely excited for the future! Get you some!

Cameron - Duckett Fishing Prostaff and President, San Joaquin Bassmasters!